I’m a big fan of unexpected marketing. You know, the things that catch you by surprise and leave you smiling or even better, thinking about making a purchase. However, not every piece of marketing is created equal. Oftentimes, it’s not the medium that fails to deliver but rather how the designer fails to make the most of the opportunity.
- Play upon what’s expected. Here they took the expected (Caution: Vehicle Makes Wide Turns) and used it to get the attention of the consumer (May Cause Mouth to Water).
- Provide a way to track ROI. In this example, it’s the discount code (TRUCK) used when placing an order.
- Keep it simple. This design is a bit busy, but overall I had enough time to let it catch my attention, see the offer, read the phone number and dial it if I had wanted steaks.
Kudos to this team for making the most of their moving billboards!
Are you taking full advantage of your marketing opportunities?