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Real, Random and Relevant

~ from Heather Schoegler

Real, Random and Relevant

Tag Archives: film

QR Code in the Wild: Miss Me

19 Monday Sep 2011

Posted by hschoegler in Marketing/Advertising, New Media, Women and Mothers

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Tags

advertising, design, fashion, film, fim series, InStyle, InStyle Magazine, marketing, Miss Me, print ad, qr codes, women

Spotted: InStyle magazine ad

Scan Result: The scan takes you to this website that has several videos. Consider it a fashion series.

Review: The codes are small, but size doesn’t necessarily matter when it comes to scanning codes. I wonder if the Couture audience are scanners… I guess it doesn’t matter in this case because both ads are reaching the same eyes since they’re side-by-side in the magazine. As far as the result, I think it’s an interesting destination. And, I think it works well for the product and the ads.

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