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Full disclosure: the Facebook pages I’m currently managing are not using sponsored posts or paid ads. In fact, it’s been awhile since I did a similar promotion so I’m not completely current on the options. However, I’m positive that the people in the following examples are also not current on Facebook practices either.

Example 1:

Facebook ad_meet faithful black men

This appeared in the sponsored ad section to the right of my newsfeed tonight. While I have no issue with faithful men, black men, or faithful black men, I am sorry to disappoint the advertiser. I’m a happily married white woman.

It does make me wonder what about my profile or what I’m sharing made me come up in their marketing target.

This next one is by far my favorite….

Example 2:

Facebook Ad_color vibe sponsored post

As background, our community is hosting its first colorful run this summer. In fact, not only did national organizers bring us our first, but also our second and third. My friend and I ran one in Indy last year and had the best time. We were thrilled when the first and second announced they were coming to our hometown. But when the third hit the scene and it was a race name no one had heard of…it was time to say enough-is-enough. So I did via a Facebook status and their link.

Unfortunately for them, they didn’t notice the sarcasm used when I shared their link. At least I don’t think they did because they used it to advertise via a sponsored post on my friend’s page. (Thanks, Stasha, for the screenshot!)

Moral of the Story

If you’re using Facebook features like sponsored posts or ads, be fully aware of  what your options are, how the post will appear, who will see it and what is the opportunity for ROI. It’s like the old saying goes, not all PR is good PR.

I was already unimpressed by the Color Vibe and even less so now. #DontBeAVibe