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I’m a big fan of Gini Dietrich and her blog Spin Sucks. I’ve also noticed a lot of other people I’m a fan of, are fans of Gini’s too. There was recently a guest post by Julia Wall-Clarke that I found eye-opening.

It might sound simple – media operations – but what does that career entail really? I certainly didn’t have the full perspective. In a time full of LinkedIn endorsements for skills, do you really know what skills people have to offer? Are you developing the skills you want to use in the long run? I encourage you to learn more about this specific career from someone who clearly does it well. I’m already looking forward to Part 2!

Making the Hop From PR to Media Operations, Part 1 by @JuliaWallClarke | Spin Sucks.