advertising, fast company, female vs. male wages, Females and STEM education, Forbes, Indiana wage gap, leadership, random, real, relevant, research, the case for girls, the problem with the female brand, women, work
Recently, there has been quite a few articles written about perceived and statistical differences between men and women in the workplace. These articles reference effectiveness of leadership; wages; and perceived knowledge in STEM related fields. All of this information left me asking a few questions.
If women are better leaders (read “more effective”) than men, then why in Indiana do we (statistically) make less than our counterparts? And if research that shows a female’s knowledge is perceived to be less than male’s in environments like STEM education when not factually accurate, then are women “really’ better leaders or do we just perceive them to be?
Chew on that and then share your thoughts.
If you’re interested in making a case for girls, check out this excellent article from Fast Company. Don’t miss the slideshow at the end of the article featuring ads that address what could be determined to be a branding issue.