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I am a fan of packaging and am the first to admit that I have purchased something many things based purely on the package design. Have you ever done the same? Could you identify a product based simply on its shape? Well, take a look at this article from Adweek and follow it through to Andrew Miller’s tumblr “Brand Spirit.” I learned the missing graphic design is key to some (surprising) identifications.

Do You Know These Products Even Without Their Visual Branding? | Adweek.

Were you able to correctly identify them all?