advertising, Advice, Andrew Hoffman, BeTheLink, College Students, Huntington University, Integrated Strategy, marketing, Parkview, Parkview Regional Medical Center, PR, Public Relations, real, relevant, Social media, Social Media Influencer, social media strategy, strategy, Tweets Friends Change, twitter
A few weeks ago, I had the opportunity to share my thoughts on social media strategy with my friend Andrew‘s Huntington University class. While I won’t share the entire presentation, it did include the example of beginning public conversation about the new Parkview Regional Medical Center using Twitter.
After I left, Andrew also shared a few great examples of integrated marketing plans that include social media with the class.
If you were teaching social media strategy to college students, what would your core ideas be?