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A few weeks ago, I had the opportunity to share my thoughts on social media strategy with my friend Andrew‘s Huntington University class. While I won’t share the entire presentation, it did include the example of beginning public conversation about the new Parkview Regional Medical Center using Twitter.

After I left, Andrew also shared a few great examples of integrated marketing plans that include social media with the class.

If you were teaching social media strategy to college students, what would your core ideas be?