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Interesting. A magazine that focuses on outward appearance moves the advice to your online appearance. And, they share truth in a great, common sense approach that anyone from a novice to pro can use. Here are the highlights:

  1. Put Your Best Face Forward – basically, photoshop out anything you don’t want to draw attention to. Um, yeah – this wouldn’t be first on my list. (And I could use a good retouch!)
  2. Make eye contact – Their reason for this has to do with attractiveness on dating websites, so don’t completely disregard if you’re not on the market (like me). Consider this in broader terms. I’m more likely to trust someone who’s photo shows their eyes. Frankly, show your face…don’t use a logo or a cartoon or anything other than you.
  3. Go ahead, google yourself – this should’ve been #1 on the list. Go, right now and type in your name on google.com. And then do it on socialmention.com. Pleased with the results? I hope so. According to CareerBuilder.com, 35% of employers have come across info that caused them not to hire a candidate.
  4. Religion & Politics – the two status updates that are likely to cause people to unfriend you on Facebook according to University of Colorado Denver. That said, if you’re only friends with your ‘friends’, they should know where you stand on these issues and like you regardless. Perhaps it’s a good reminder to keep it on Facebook thought and think twice before posting on sites like LinkedIn where you may be connected with those who are not as familiar with you.
  5. Be discreet when you tweet – think twice before tweeting every thought that crosses your mind keyboard. Do NOT share your location along with your tweets. (This isn’t just for ladies. Everyone needs to think about their personal safety and that of their friends, family, property, etc.) Also make sure it isn’t always about you and that you’re sharing content and linking to other pieces of information.
  6. Keep (almost) everything private – use lists and other organization methods on social sites. Before you talk about that family member or coworker, remember who you’ve friended…it’s a small world after all. Consider who can see your photos personal activities. And don’t forget those photos that others post of you. When in doubt, un-tag!
  7. Count your friends – according to Psychology Today, 302 is the magic number of Facebook friends where you don’t appear to be unlikeable but you also don’t appear desperate to collect friends. I always recommend to go back to your goal, and be sure your tactics (who you friend) match your goal. Perhaps 9,000 friends works for you because you’re trying to put your book on the best sellers list. As long as you’ve got a few of those thousands to actually call friends, you should be good.
  8. Get a blowout – and here’s where they lost me and reminded me that I was reading a fashion mag. Really. Do I care that dating sites and young children prefer straight locks over curly in photos. Nope. Not a bit.

as read in InStyle | Makeover 2011, pages 43 and 44

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