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Spotted: ULTA Ads seen in the InStyle Makeover issue

Scan Result: ULTA mobile-friendly website

Review: Not a bad result of a scan. The website result was at least mobile friendly. However, I expected a bit more. Considering there were approximately ten ads throughout the magazine AND they used a ‘designer’ QR code, I would’ve expected a bit more. It would have been great if each code scanned went to the product it was placed on. For example, the Philosophy ad QR code could have gone to the product listing on the site. One other item of note, each QR code scanned correctly despite being on a variety of backgrounds, including the blades of grass.