Spotted: In recent issue of Fast Company
Scan Result: Chicago Ideas Week mobile friendly site
Review: Great reminder to all who use QR codes: make sure the information you’re directing the person to is mobile friendly. After all, they are accessing it from a smartphone. Another highlight of this example is that it’s simple and the perfect application for the audience. People going to Chicago Ideas Week might even be expecting the step beyond QR codes. Make sure your advertising medium, content, etc. work for your audience. #It’sNotTheToolsButHowYouUseThem!