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I was so excited to read this article in Business Week. It is an in-depth profile on the retailer Forever 21. I really love this store for fun, trendy items that don’t break the bank.

This may sound silly, but I’ve also always loved the “John 3:16” imprinted on the bottom of each of their bags. I wondered if it was tongue-in-cheek, but regardless, it always made me feel a bit better as a believer walking out with that bag. Needless to say I was more than thrilled to learn more about the company and find out the Biblical reference is very deliberate.

What favorite brands have you been surprised to learn about? Did it reinforce your feelings or change them?